Accessibility Score

Related KPIs

Accessibility Score Interpretation

A high Accessibility Score indicates that digital assets are user-friendly and inclusive, fostering engagement from diverse audiences. Conversely, low scores may reveal barriers that hinder access, potentially alienating a significant customer base. Ideal targets typically align with industry standards, aiming for scores above 80%.

• 80% and above – Excellent accessibility; minimal barriers present
• 60%–79% – Moderate accessibility; areas for improvement identified
• Below 60% – Significant barriers; urgent action required

Accessibility Score Benchmarks

• Average Accessibility Score for e-commerce: 75% (WebAIM)
• Top quartile in education sector: 85% (W3C)

Common Pitfalls

Many organizations underestimate the importance of accessibility, viewing it as a compliance issue rather than a strategic necessity.

• Relying solely on automated testing tools can lead to false confidence. While these tools are useful, they often miss nuanced accessibility issues that require human judgment to identify and resolve.
• Neglecting user feedback from individuals with disabilities can result in missed opportunities for improvement. Engaging with real users helps uncover practical barriers that automated tests may overlook.
• Overcomplicating website design can create unnecessary obstacles. A cluttered interface often confuses users, making navigation difficult for everyone, especially those with disabilities.
• Failing to provide alternative text for images limits access to essential content. Users relying on screen readers depend on descriptive text to understand visual elements, and its absence can lead to confusion.

Improvement Levers

Enhancing accessibility requires a proactive approach that prioritizes user experience and inclusivity.

• Conduct regular accessibility audits to identify and rectify barriers. These assessments should involve both automated tools and user testing to ensure comprehensive coverage of potential issues.
• Implement training programs for content creators and developers on accessibility best practices. Educating teams fosters a culture of inclusivity and ensures that accessibility is integrated into the design process from the outset.
• Adopt a mobile-first approach to design, ensuring that all digital assets are optimized for various devices. This strategy not only improves accessibility but also enhances overall user experience.
• Utilize clear and simple language throughout content to improve comprehension. Avoid jargon and complex terminology, making information accessible to a broader audience.

Accessibility Score Case Study Example

A leading online retailer recognized a growing need to improve its Accessibility Score as part of its commitment to inclusivity. The company had received feedback from customers indicating that navigation was challenging for users with disabilities. In response, the executive team initiated a comprehensive accessibility overhaul, focusing on both website design and content strategy. The initiative involved a cross-functional team that included UX designers, developers, and accessibility experts. They conducted user testing sessions with individuals who had various disabilities, gathering invaluable insights into specific pain points. Based on this feedback, the team implemented several changes, including improved keyboard navigation, alt text for images, and clearer labeling for form fields. Within 6 months, the retailer's Accessibility Score improved from 65% to 85%. This enhancement not only increased customer satisfaction but also expanded their market reach, as more users could easily access and navigate the site. The company reported a 15% increase in sales attributed to the improved user experience, demonstrating the tangible business outcomes of prioritizing accessibility. The success of this initiative positioned the retailer as a leader in inclusivity within the e-commerce space, reinforcing its brand reputation and customer loyalty. The team continues to monitor accessibility metrics, ensuring that the website remains compliant and user-friendly for all customers.