KPI Depot takes you from KPI intelligence to finished deliverable. Consultants, strategy teams, FP&A leaders, and analytics teams use it to answer the two hardest questions in performance management, what to measure and what the target should be, and then to produce the scorecard itself.

The difference is intelligence, not just data. Anyone can list metrics. Every KPI in KPI Depot carries 13 practical attributes, from formula and measurement approach to diagnostic questions, risk warnings, and Balanced Scorecard perspective, across 15 corporate functions and 153 industries. And every target you set is grounded in our database of 34,304 source-attributed benchmarks, each detailing metric value, company size, time period, industry, geography, sample size, and source. Benchmark data at this scale is otherwise the domain of research services costing thousands to hundreds of thousands of dollars per year.

When your metrics are selected, KPI Depot finishes the job: export an interactive Strategy Map, a Balanced Scorecard with formulas and tracking columns, or a CSV KPI pack, and go from research to working deliverable in hours instead of weeks.

Formerly the Flevy KPI Library, KPI Depot is trusted by teams at organizations including Accenture, EY, IBM, PepsiCo, Samsung, and Vodafone.

Got a question? Email us at [email protected].

FAQs about Active Users

What defines an active user?

An active user is typically defined as a user who engages with the platform within a specified time frame, often daily or monthly. This engagement can include actions such as logging in, making purchases, or interacting with content.

How can we increase our active user count?

Strategies to increase active users include enhancing user experience, offering personalized content, and implementing targeted marketing campaigns. Regularly analyzing user behavior can also help identify areas for improvement.

What tools can help track active users?

Various analytics tools, such as Google Analytics and Mixpanel, can provide insights into user engagement and activity. These tools help organizations measure and analyze user interactions effectively.

How often should active users be monitored?

Monitoring should be done regularly, ideally on a weekly or monthly basis. Frequent tracking allows organizations to quickly identify trends and make data-driven decisions to enhance user engagement.

What is the difference between active users and total users?

Total users represent the entire user base, while active users focus on those who engage with the platform within a specific period. Understanding this distinction is crucial for assessing user engagement and retention.

Can a high number of active users guarantee revenue growth?

While a high active user count is a positive indicator, it does not guarantee revenue growth. Engagement quality and user satisfaction are critical factors that influence conversion and retention rates.



Each KPI in our knowledge base includes 13 attributes.

KPI Definition

A clear explanation of what the KPI measures

Potential Business Insights

The typical business insights we expect to gain through the tracking of this KPI

Measurement Approach

An outline of the approach or process followed to measure this KPI

Standard Formula

The standard formula organizations use to calculate this KPI

Trend Analysis

Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts

Diagnostic Questions

Questions to ask to better understand your current position is for the KPI and how it can improve

Actionable Tips

Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions

Visualization Suggestions

Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making

Risk Warnings

Potential risks or warnings signs that could indicate underlying issues that require immediate attention

Tools & Technologies

Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively

Integration Points

How the KPI can be integrated with other business systems and processes for holistic strategic performance management

Change Impact

Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected

BSC Perspective

NEW Mapping to a Balanced Scorecard perspective (financial, customer, internal process, learning & growth)


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