Application Accessibility Compliance

Related KPIs

Application Accessibility Compliance Interpretation

High values indicate strong accessibility practices, reflecting a commitment to inclusivity and user experience. Conversely, low values may reveal barriers that hinder access for users with disabilities, which can lead to negative customer experiences and potential legal ramifications. Ideal targets should aim for compliance with established standards, such as WCAG 2.1 AA.

• 90% and above – Excellent compliance; minimal barriers present
• 70%–89% – Moderate compliance; some areas need improvement
• Below 70% – Poor compliance; urgent action required

Common Pitfalls

Many organizations underestimate the importance of accessibility compliance, viewing it as a checkbox rather than a strategic priority.

• Failing to involve users with disabilities in testing can lead to oversight of critical issues. Without their input, companies may miss key barriers that affect usability and satisfaction.
• Neglecting ongoing training for development teams results in outdated practices. As standards evolve, teams must stay informed to ensure compliance and enhance user experience.
• Overlooking accessibility in marketing materials can alienate potential customers. If promotional content is not accessible, it undermines the organization’s commitment to inclusivity.
• Relying solely on automated testing tools can give a false sense of security. While useful, these tools often miss nuanced issues that require human judgment to identify.

Improvement Levers

Enhancing application accessibility requires a proactive approach and a commitment to continuous improvement.

• Conduct regular accessibility audits to identify and address barriers. This helps ensure compliance with standards and improves user experience across platforms.
• Incorporate accessibility training into onboarding processes for all staff. Educating employees on best practices fosters a culture of inclusivity and awareness.
• Engage users with disabilities in the design and testing phases. Their feedback is invaluable for identifying real-world challenges and enhancing usability.
• Utilize a diverse team of developers and designers to bring varied perspectives. This can lead to more innovative solutions that cater to a broader audience.

Application Accessibility Compliance Case Study Example

A leading e-commerce platform recognized that its application accessibility compliance was lagging, affecting customer engagement and sales. The company had received feedback from users with disabilities who faced challenges navigating the site. To address this, the organization initiated a comprehensive accessibility overhaul, led by a cross-functional team that included UX designers, developers, and accessibility specialists. They began by conducting user testing sessions with individuals who had diverse accessibility needs, identifying key pain points that needed resolution.

The team implemented several changes, including improved keyboard navigation, alt text for images, and enhanced color contrast for readability. They also established a feedback loop, allowing users to report accessibility issues directly through the site. Within 6 months, the company saw a 25% increase in user engagement from individuals with disabilities, leading to a significant boost in overall sales.

Additionally, the organization improved its compliance score to 95%, positioning itself as an industry leader in accessibility. This not only enhanced customer loyalty but also attracted positive media attention, reinforcing the brand's commitment to inclusivity. The initiative demonstrated that prioritizing accessibility can yield substantial business benefits, aligning with broader strategic goals.