Cost per Loan Originated

Related KPIs

Cost per Loan Originated Interpretation

High CPLO values indicate excessive costs associated with loan origination, which may stem from inefficient processes or high marketing expenditures. Conversely, low values suggest effective cost management and operational efficiency. Ideal targets typically vary by industry but should aim for continuous improvement.

• Below $2,000 – Excellent cost control and efficient processes
• $2,000–$3,500 – Acceptable range; monitor for potential inefficiencies
• Above $3,500 – Immediate attention required; reassess strategies

Cost per Loan Originated Benchmarks

• Average CPLO in consumer lending: $2,500 (Experian)
• Top quartile mortgage lenders: $1,800 (Mortgage Bankers Association)
• Small business loans average: $3,200 (SBA)

Common Pitfalls

Many organizations overlook the importance of tracking CPLO, leading to inflated costs and missed opportunities for improvement.

• Failing to analyze marketing spend can result in wasted resources. Without understanding which channels yield the best ROI, companies may continue investing in ineffective campaigns.
• Neglecting process automation increases manual workloads and errors. Manual origination processes are often slow and prone to mistakes, driving up costs unnecessarily.
• Ignoring customer feedback can prevent necessary adjustments. Without insights into borrower experiences, organizations may miss critical pain points that affect origination efficiency.
• Overcomplicating the loan application process can deter potential borrowers. Lengthy forms and unclear requirements often lead to abandonment, increasing CPLO.

Improvement Levers

Enhancing CPLO requires a focus on efficiency and customer experience.

• Invest in automated loan origination systems to streamline processes. Automation reduces manual errors and accelerates application processing, ultimately lowering costs.
• Implement targeted marketing strategies based on data analytics. Understanding customer demographics allows for more effective campaigns, reducing acquisition costs.
• Regularly review and optimize the loan application process. Simplifying forms and providing clear instructions can improve completion rates and reduce drop-offs.
• Establish a feedback loop with borrowers to identify pain points. Actively seeking input helps organizations refine processes and enhance customer satisfaction.

Cost per Loan Originated Case Study Example

A regional bank, serving small to medium-sized businesses, faced rising CPLO, which reached $4,000. This was significantly above industry benchmarks and threatened profitability. The bank initiated a comprehensive review of its loan origination process, identifying bottlenecks in application handling and excessive marketing costs.

The bank implemented a new digital platform that automated much of the application process, allowing for quicker approvals and reducing manual errors. Additionally, they shifted their marketing strategy to focus on digital channels, which provided better targeting and lower costs.

Within 6 months, the bank reduced its CPLO to $2,800, freeing up resources for further investments in technology. The improved efficiency not only enhanced customer satisfaction but also positioned the bank for growth in a competitive market.

As a result, the bank saw a 20% increase in loan applications and a significant boost in overall profitability. The success of this initiative highlighted the importance of continuous monitoring and improvement of CPLO as a key performance indicator.