Email Sharing/Forwarding Rate

Related KPIs

Email Sharing/Forwarding Rate Interpretation

High email sharing rates signify strong content appeal and encourage organic growth through referrals. Conversely, low rates may indicate a disconnect between messaging and audience interests. Ideal targets typically exceed 20%, prompting further investigation into content strategy.

• 20% and above – Excellent engagement; content resonates well
• 10% to 19% – Moderate engagement; room for improvement
• Below 10% – Low engagement; reassess content and targeting

Email Sharing/Forwarding Rate Benchmarks

• Average email sharing rate across industries: 15% (HubSpot)
• Top quartile in e-commerce: 25% (Mailchimp)

Common Pitfalls

Many organizations overlook the importance of crafting shareable content, which can significantly hinder their email sharing rates.

• Failing to include clear calls-to-action can confuse recipients. Without explicit instructions on how to share, potential advocates may not engage with the content effectively.
• Neglecting mobile optimization leads to poor user experiences. As more users access emails on mobile devices, unoptimized layouts can deter sharing and engagement.
• Overloading emails with information can overwhelm recipients. When content is too dense, it becomes less likely that readers will share it with others.
• Ignoring audience segmentation can result in irrelevant content being sent. Tailoring messages to specific demographics enhances the likelihood of shares and forwards.

Improvement Levers

Enhancing the email sharing/forwarding rate requires strategic adjustments to content and delivery methods.

• Incorporate engaging visuals and concise messaging to capture attention. Eye-catching graphics and clear, impactful text encourage recipients to share content with their networks.
• Utilize social sharing buttons prominently within emails. Easy access to share options simplifies the process for recipients, increasing the likelihood of forwarding.
• Experiment with subject lines and preview text to boost open rates. Compelling subject lines can lead to higher engagement, which often translates into more shares.
• Encourage user-generated content by inviting feedback or testimonials. When recipients feel involved, they are more likely to share their experiences with others.

Email Sharing/Forwarding Rate Case Study Example

A mid-sized tech firm, Tech Innovations, faced stagnation in its email marketing campaigns, with a sharing rate of only 8%. This low engagement hindered their ability to expand their customer base and capitalize on referral opportunities. The marketing team recognized the need for a strategic overhaul and initiated a project named "Share More, Gain More."

The project focused on creating shareable content, such as infographics and case studies, that highlighted customer success stories. They also integrated social sharing buttons directly into their emails, making it easier for recipients to forward content. Additionally, the team conducted A/B testing on subject lines to identify which messages resonated most with their audience.

Within 6 months, Tech Innovations saw their email sharing rate rise to 22%. This increase not only expanded their reach but also led to a 15% uptick in new leads generated from referrals. The marketing team attributed this success to their data-driven approach and commitment to creating valuable content that encouraged sharing.

The "Share More, Gain More" initiative transformed the company's email strategy, positioning them as a thought leader in their industry. The newfound engagement allowed Tech Innovations to allocate resources toward further enhancing their marketing efforts, ultimately improving their overall financial health.