Employee Assistance Utilization KPI

What is Employee Assistance Utilization?
The rate at which employees use provided assistance programs during and after a crisis.

View Benchmarks




Employee Assistance Utilization (EAU) is a critical KPI that reflects the engagement of employees with support programs designed to enhance their well-being.

High utilization rates can lead to improved employee morale, reduced absenteeism, and increased productivity.

Conversely, low engagement may indicate a lack of awareness or trust in available resources.

By tracking this metric, organizations can make data-driven decisions that align with their strategic goals.

Effective utilization of employee assistance programs can also contribute to overall financial health by lowering healthcare costs and enhancing operational efficiency.

Employee Assistance Utilization Interpretation

High EAU values indicate strong employee engagement with assistance programs, suggesting that employees feel supported and are utilizing available resources effectively. Low values may point to barriers such as lack of awareness or perceived stigma. Ideal targets typically hover around 30-40% utilization, depending on the organization and industry.

  • 30-40% – Healthy engagement; employees are aware and utilizing resources effectively
  • 20-29% – Moderate engagement; consider enhancing communication and accessibility
  • <20% – Low engagement; investigate barriers and improve program visibility

Employee Assistance Utilization Benchmarks

We have 15 relevant benchmarks in our benchmarks database.

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent 12-month period employees serviced by an EAP company cross-industry Australia, New Zealand

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent 12-month period employees covered Education Australia, New Zealand

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent 12-month period employees covered Healthcare Australia, New Zealand

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent 12-month period employees covered Government Australia, New Zealand

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent 12-month period employees covered cross-industry Australia, New Zealand 12,000+ organisations, 9,300,000 direct employees covered

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only services per 100 covered employees mean, median, range per year covered employees external EAP vendors US and Canada n = 28

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only services per 100 covered employees mean, median, range per year covered employees external EAP vendors US and Canada

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only services per 100 covered employees mean, median, range per year covered employees external EAP vendors US and Canada

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only sessions per 100 covered employees mean, median, range per year covered employees external EAP vendors US and Canada n = 43

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only
Formula: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only per 100 covered employees mean, median, range per year covered employees external EAP vendors US and Canada n = 48

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent maximum 2021 eligible employees cross-industry

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent minimum 2021 eligible employees cross-industry

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent average 2021 eligible employees cross-industry

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent range, median, average 2018 eligible employees cross-industry 59 employers

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Source: Subscribers only

Source Excerpt: Subscribers only

Additional Comments: Subscribers only

Value Unit Type Company Size Time Period Population Industry Geography Sample Size
Subscribers only percent average employees UK 78 HR managers and industry professionals

Unlock this benchmark, plus all 35,548 source-attributed benchmarks with full values, formulas, and citations.

Compare KPI Depot Plans Login

Common Pitfalls

Many organizations overlook the importance of promoting their employee assistance programs, leading to underutilization.

  • Failing to communicate program benefits effectively can create a knowledge gap. Employees may not understand how these resources can help them, resulting in low engagement rates.
  • Neglecting to tailor programs to meet diverse employee needs can alienate certain groups. A one-size-fits-all approach often misses critical cultural or demographic nuances that affect utilization.
  • Not providing adequate training for managers on how to support employees in accessing these resources can hinder engagement. Managers play a vital role in encouraging their teams to seek help when needed.
  • Overcomplicating the process to access assistance can deter employees from using the programs. Streamlined access and clear instructions are essential for maximizing utilization.

KPI Depot is trusted by consulting, strategy, finance, and analytics teams at leading organizations worldwide, including those listed below.

AAMC Accenture AXA Bristol Myers Squibb Capgemini DBS Bank Dell Delta Emirates Global Aluminum EY GSK GlaskoSmithKline Honeywell IBM Mitre Northrup Grumman Novo Nordisk NTT Data PepsiCo Samsung Suntory TCS Tata Consultancy Services Vodafone

Improvement Levers

Increasing employee assistance utilization requires a multifaceted approach that prioritizes awareness, accessibility, and cultural acceptance.

  • Enhance internal communications to raise awareness about available resources. Regular updates through newsletters, meetings, and digital platforms can keep these programs top of mind for employees.
  • Provide training for managers on how to promote and normalize the use of assistance programs. Empowering leaders to discuss mental health openly can reduce stigma and encourage employees to seek help.
  • Streamline the process for accessing assistance programs to remove barriers. Simplified enrollment and easy-to-navigate platforms can significantly boost engagement.
  • Solicit employee feedback to identify gaps in current offerings. Understanding employee needs can help tailor programs that resonate and drive higher utilization rates.

Employee Assistance Utilization Case Study Example

A mid-sized tech firm recognized a troubling trend: Employee Assistance Utilization (EAU) had stagnated at 18%, far below industry benchmarks. This low engagement was impacting employee morale and productivity, leading to increased turnover rates. In response, the company launched a comprehensive initiative called “Wellness First,” aimed at revitalizing its assistance programs and increasing awareness among employees.

The initiative included a series of workshops and informational sessions led by mental health professionals. Employees were encouraged to share their experiences, fostering a culture of openness and support. Additionally, the company revamped its digital platform, making it easier for employees to access resources and schedule appointments with counselors.

Within 6 months, EAU surged to 35%, reflecting a significant shift in employee attitudes towards seeking help. The company also noted a decrease in absenteeism and an uptick in overall productivity. Employees reported feeling more supported and valued, which translated into a more positive workplace culture.

By the end of the fiscal year, the firm had not only improved EAU but also enhanced its reputation as an employer of choice. The success of “Wellness First” demonstrated the tangible benefits of investing in employee well-being, ultimately contributing to a healthier bottom line and stronger organizational performance.

Related KPIs


What is the standard formula?
(Number of Employees Using Assistance Programs / Total Number of Employees) * 100


Unlock all 35,625 source-attributed benchmarks.
Comparable benchmark data services start at $2,400 per year.
See all 15 benchmarks for Employee Assistance Utilization
Access to 35,625 benchmarks
Access to 24,181 KPIs
Interactive Strategy Maps on every plan
13 attributes per KPI (view)

Compare Plans

KPI Categories

This KPI is associated with the following categories and industries in our KPI database:



KPI Depot takes you from KPI intelligence to finished deliverable. Consultants, strategy teams, FP&A leaders, and analytics teams use it to answer the two hardest questions in performance management, what to measure and what the target should be, and then to produce the scorecard itself.

The difference is intelligence, not just data. Anyone can list metrics. Every KPI in KPI Depot carries 13 practical attributes, from formula and measurement approach to diagnostic questions, risk warnings, and Balanced Scorecard perspective, across 15 corporate functions and 153 industries. And every target you set is grounded in our database of 34,304 source-attributed benchmarks, each detailing metric value, company size, time period, industry, geography, sample size, and source. Benchmark data at this scale is otherwise the domain of research services costing thousands to hundreds of thousands of dollars per year.

When your metrics are selected, KPI Depot finishes the job: export an interactive Strategy Map, a Balanced Scorecard with formulas and tracking columns, or a CSV KPI pack, and go from research to working deliverable in hours instead of weeks.

Formerly the Flevy KPI Library, KPI Depot is trusted by teams at organizations including Accenture, EY, IBM, PepsiCo, Samsung, and Vodafone.

Got a question? Email us at [email protected].

FAQs about Employee Assistance Utilization

What is Employee Assistance Utilization?

Employee Assistance Utilization measures the percentage of employees who engage with support programs designed to enhance their well-being. It serves as a key performance indicator for assessing the effectiveness of these programs.

How can we increase EAU?

Increasing EAU can be achieved through enhanced communication, streamlined access to resources, and training for managers. Creating a supportive culture that encourages seeking help is also crucial.

What are the benefits of high EAU?

High EAU can lead to improved employee morale, reduced absenteeism, and increased productivity. It also contributes to a healthier workplace culture and can lower overall healthcare costs.

Is EAU relevant for remote employees?

Yes, EAU is equally relevant for remote employees. Ensuring that remote workers are aware of and can easily access assistance programs is vital for maintaining their well-being.

How often should EAU be measured?

Regular measurement of EAU, ideally on a quarterly basis, allows organizations to track trends and make timely adjustments to their programs. Frequent analysis helps ensure alignment with employee needs.

What factors can affect EAU?

Factors influencing EAU include program visibility, perceived stigma, and ease of access. Understanding these factors can help organizations tailor their approaches to improve utilization rates.



Each KPI in our knowledge base includes 13 attributes.

KPI Definition

A clear explanation of what the KPI measures

Potential Business Insights

The typical business insights we expect to gain through the tracking of this KPI

Measurement Approach

An outline of the approach or process followed to measure this KPI

Standard Formula

The standard formula organizations use to calculate this KPI

Trend Analysis

Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts

Diagnostic Questions

Questions to ask to better understand your current position is for the KPI and how it can improve

Actionable Tips

Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions

Visualization Suggestions

Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making

Risk Warnings

Potential risks or warnings signs that could indicate underlying issues that require immediate attention

Tools & Technologies

Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively

Integration Points

How the KPI can be integrated with other business systems and processes for holistic strategic performance management

Change Impact

Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected

BSC Perspective

NEW Mapping to a Balanced Scorecard perspective (financial, customer, internal process, learning & growth)


Compare Our Plans


Explore KPI Depot by Function & Industry