Non-Revenue Water (NRW) is a critical KPI for water utilities, reflecting the volume of water produced but not billed to customers. High NRW levels can indicate inefficiencies in operations, impacting financial health and service delivery. Reducing NRW can lead to significant cost savings and improved operational efficiency, ultimately enhancing customer satisfaction. Effective management reporting and strategic alignment around NRW can drive better business outcomes. Organizations that prioritize NRW reduction often see improved forecasting accuracy and better ROI metrics.
What is Non-Revenue Water (NRW)?
Amount of water that is produced and lost before it reaches the customer, due to leaks, theft, or metering inaccuracies.
What is the standard formula?
(Total Water Produced - Total Billed Water) / Total Water Produced
This KPI is associated with the following categories and industries in our KPI database:
High NRW values signify substantial losses due to leaks, theft, or inefficiencies in billing processes. Conversely, low NRW levels indicate effective water management and operational efficiency. Ideal targets typically range below 15% for most utilities.
We have 7 relevant benchmarks in our benchmarks database.
Many utilities overlook NRW as a lagging metric, failing to recognize its impact on financial ratios and operational efficiency.
Reducing NRW requires a multifaceted approach that targets both operational processes and customer engagement.
A leading water utility faced a staggering 25% NRW, resulting in millions in lost revenue annually. The executive team recognized the urgent need for action, initiating a comprehensive NRW reduction program. This program included upgrading aging infrastructure, implementing smart metering technology, and enhancing staff training on customer engagement.
Within 18 months, the utility reduced NRW to 12%, translating to an annual savings of $5MM. The introduction of smart meters allowed for real-time monitoring, significantly improving billing accuracy and customer satisfaction. Additionally, the utility launched community outreach programs to educate residents on conservation, fostering a culture of responsibility.
The success of the NRW initiative not only improved financial health but also positioned the utility as a leader in sustainable water management. Enhanced operational efficiency led to better resource allocation and reduced reliance on external funding. The project demonstrated the value of a data-driven decision-making approach, aligning strategic goals with community needs.
Every successful executive knows you can't improve what you don't measure.
With 20,780 KPIs and 11,819 benchmarks, PPT Depot is the most comprehensive KPI database available. We empower you to measure, manage, and optimize every function, process, and team across your organization.
KPI Depot (formerly the Flevy KPI Library) is a comprehensive, fully searchable database of over 20,000+ Key Performance Indicators. Each KPI is documented with 12 practical attributes that take you from definition to real-world application (definition, business insights, measurement approach, formula, trend analysis, diagnostics, tips, visualization ideas, risk warnings, tools & tech, integration points, and change impact).
KPI categories span every major corporate function and more than 100+ industries, giving executives, analysts, and consultants an instant, plug-and-play reference for building scorecards, dashboards, and data-driven strategies. In August 2025, we have also begun to compile an extensive benchmarks database.
Our team is constantly expanding our KPI database and benchmarks database.
Got a question? Email us at support@kpidepot.com.
What is Non-Revenue Water?
Non-Revenue Water refers to water that is produced but not billed to customers, often due to leaks, theft, or billing inefficiencies. It represents a significant loss of potential revenue for water utilities.
How is NRW calculated?
NRW is calculated by subtracting the billed water from the total water produced. This figure helps utilities identify losses and areas for improvement in their operations.
What are the consequences of high NRW?
High NRW can lead to financial strain, as utilities lose revenue and incur higher operational costs. It can also negatively impact service delivery and customer satisfaction.
How can utilities reduce NRW?
Utilities can reduce NRW by investing in infrastructure upgrades, implementing smart metering, and enhancing staff training. Regular leak detection and community engagement are also essential strategies.
Is NRW a common issue globally?
Yes, NRW is a widespread challenge affecting water utilities worldwide. Many regions experience NRW levels exceeding 30%, highlighting the need for targeted interventions.
What role does technology play in managing NRW?
Technology, such as advanced metering infrastructure and leak detection sensors, plays a crucial role in managing NRW. It enables real-time monitoring and data analysis, leading to quicker response times and better decision-making.
Each KPI in our knowledge base includes 12 attributes.
The typical business insights we expect to gain through the tracking of this KPI
An outline of the approach or process followed to measure this KPI
The standard formula organizations use to calculate this KPI
Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts
Questions to ask to better understand your current position is for the KPI and how it can improve
Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions
Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making
Potential risks or warnings signs that could indicate underlying issues that require immediate attention
Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively
How the KPI can be integrated with other business systems and processes for holistic strategic performance management
Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected