KPI Depot takes you from KPI intelligence to finished deliverable. Consultants, strategy teams, FP&A leaders, and analytics teams use it to answer the two hardest questions in performance management, what to measure and what the target should be, and then to produce the scorecard itself.

The difference is intelligence, not just data. Anyone can list metrics. Every KPI in KPI Depot carries 13 practical attributes, from formula and measurement approach to diagnostic questions, risk warnings, and Balanced Scorecard perspective, across 15 corporate functions and 153 industries. And every target you set is grounded in our database of 34,304 source-attributed benchmarks, each detailing metric value, company size, time period, industry, geography, sample size, and source. Benchmark data at this scale is otherwise the domain of research services costing thousands to hundreds of thousands of dollars per year.

When your metrics are selected, KPI Depot finishes the job: export an interactive Strategy Map, a Balanced Scorecard with formulas and tracking columns, or a CSV KPI pack, and go from research to working deliverable in hours instead of weeks.

Formerly the Flevy KPI Library, KPI Depot is trusted by teams at organizations including Accenture, EY, IBM, PepsiCo, Samsung, and Vodafone.

Got a question? Email us at [email protected].

FAQs about Profit Margin Per Unit

What is a healthy profit margin?

A healthy profit margin varies by industry, but generally, margins above 20% are considered strong. Companies should benchmark against industry standards to gauge their performance effectively.

How can profit margin impact cash flow?

Higher profit margins can significantly improve cash flow, as they indicate more revenue retained after costs. This additional cash can be reinvested into the business for growth initiatives or used to pay down debt.

What role does pricing strategy play in profit margins?

Pricing strategy is crucial for maintaining healthy profit margins. Companies that adopt value-based pricing can often command higher prices, leading to improved margins compared to cost-plus pricing models.

How often should profit margins be reviewed?

Profit margins should be reviewed quarterly to identify trends and make timely adjustments. Frequent analysis helps in responding to market changes and optimizing pricing strategies.

Can profit margins vary by product line?

Yes, profit margins can vary significantly across product lines. It's essential to analyze margins at the product level to make informed decisions about product mix and resource allocation.

What is the difference between gross and net profit margin?

Gross profit margin measures the profitability of sales after deducting the cost of goods sold, while net profit margin accounts for all expenses, including operating and non-operating costs. Understanding both is vital for comprehensive financial analysis.



Each KPI in our knowledge base includes 13 attributes.

KPI Definition

A clear explanation of what the KPI measures

Potential Business Insights

The typical business insights we expect to gain through the tracking of this KPI

Measurement Approach

An outline of the approach or process followed to measure this KPI

Standard Formula

The standard formula organizations use to calculate this KPI

Trend Analysis

Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts

Diagnostic Questions

Questions to ask to better understand your current position is for the KPI and how it can improve

Actionable Tips

Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions

Visualization Suggestions

Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making

Risk Warnings

Potential risks or warnings signs that could indicate underlying issues that require immediate attention

Tools & Technologies

Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively

Integration Points

How the KPI can be integrated with other business systems and processes for holistic strategic performance management

Change Impact

Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected

BSC Perspective

NEW Mapping to a Balanced Scorecard perspective (financial, customer, internal process, learning & growth)


Compare Our Plans


Explore KPI Depot by Function & Industry



Connect our complete KPI and benchmark database to your AI