Sustainable Sourcing Rate KPI

What is Sustainable Sourcing Rate?
The percentage of products sourced from sustainable practices, indicating the environmental responsibility of the pet care provider's supply chain.




Sustainable Sourcing Rate measures the proportion of materials sourced responsibly, influencing both brand reputation and regulatory compliance.

High rates can enhance customer loyalty and drive operational efficiency, while low rates may expose firms to reputational risks and supply chain vulnerabilities.

Companies that prioritize sustainable sourcing often see improved financial health and reduced costs over time.

This KPI serves as a critical performance indicator for aligning procurement strategies with corporate sustainability goals.

Tracking this metric can lead to better forecasting accuracy and data-driven decision making.

Ultimately, it supports strategic alignment with broader business outcomes.

Sustainable Sourcing Rate Interpretation

A high Sustainable Sourcing Rate indicates effective procurement practices that prioritize environmental and social responsibility. Conversely, a low rate may signal reliance on unsustainable suppliers or practices, potentially harming brand reputation. Ideal targets typically exceed 70%, reflecting a commitment to sustainability across the supply chain.

  • >70% – Strong commitment to sustainable sourcing
  • 50–70% – Moderate engagement; room for improvement
  • <50% – Significant risks; urgent need for strategy overhaul

Common Pitfalls

Many organizations underestimate the complexities of sustainable sourcing, leading to misguided strategies that fail to deliver desired outcomes.

  • Relying solely on certifications can mislead procurement teams. Some suppliers may hold certifications but fail to adhere to sustainable practices in actual operations, creating a false sense of security.
  • Neglecting to engage stakeholders in the sourcing process can result in misalignment. Without input from various departments, sourcing decisions may overlook critical operational or ethical considerations.
  • Focusing too heavily on cost reduction can undermine sustainability efforts. Prioritizing the lowest price often leads to sourcing from suppliers with poor environmental or labor practices.
  • Failing to monitor supplier performance regularly can create blind spots. Without ongoing assessments, organizations may continue working with unsustainable suppliers, jeopardizing their sustainability goals.

KPI Depot is trusted by consulting, strategy, finance, and analytics teams at leading organizations worldwide, including those listed below.

AAMC Accenture AXA Bristol Myers Squibb Capgemini DBS Bank Dell Delta Emirates Global Aluminum EY GSK GlaskoSmithKline Honeywell IBM Mitre Northrup Grumman Novo Nordisk NTT Data PepsiCo Samsung Suntory TCS Tata Consultancy Services Vodafone

Improvement Levers

Enhancing the Sustainable Sourcing Rate requires a multifaceted approach that integrates sustainability into every aspect of procurement.

  • Develop a comprehensive supplier evaluation framework that includes sustainability criteria. This ensures that potential suppliers align with the organization’s values and sustainability goals, fostering long-term partnerships.
  • Invest in training for procurement teams on sustainable practices. Equipping staff with the knowledge to assess suppliers' sustainability can lead to better decision making and improved sourcing outcomes.
  • Establish clear sustainability targets and metrics for suppliers. By setting expectations, organizations can hold suppliers accountable and encourage continuous improvement in sustainable practices.
  • Utilize technology to track and report on sustainability metrics. Implementing a robust reporting dashboard can provide analytical insight into sourcing practices and help identify areas for improvement.

Sustainable Sourcing Rate Case Study Example

A leading consumer goods company faced increasing pressure to enhance its Sustainable Sourcing Rate amid rising consumer expectations. The company’s initial sourcing practices relied heavily on traditional suppliers, resulting in a rate of only 45%. This not only affected its brand image but also posed risks of regulatory scrutiny. To address these challenges, the company launched an initiative called "Green Supply Chain," aimed at transforming its procurement strategy.

The initiative involved a thorough assessment of existing suppliers, focusing on their sustainability practices and certifications. The procurement team collaborated with sustainability experts to develop a new supplier evaluation framework that prioritized environmental and social governance. Additionally, the company invested in training programs for its procurement staff to ensure they understood the importance of sustainable sourcing and how to assess suppliers effectively.

Within 18 months, the company increased its Sustainable Sourcing Rate to 75%. This improvement not only enhanced its brand reputation but also led to cost savings through more efficient resource management. The initiative also fostered stronger relationships with suppliers committed to sustainability, creating a more resilient supply chain. As a result, the company positioned itself as a leader in sustainability within its industry, attracting new customers and retaining existing ones.

Related KPIs


What is the standard formula?
Amount of Sustainably Sourced Materials / Total Materials Sourced * 100


Unlock all 34,632 source-attributed benchmarks.
Comparable benchmark data services start at $2,400 per year.
Access to 34,632 benchmarks
Access to 24,181 KPIs
Interactive Strategy Maps on every plan
13 attributes per KPI (view)

Compare Plans

KPI Categories

This KPI is associated with the following categories and industries in our KPI database:



KPI Depot takes you from KPI intelligence to finished deliverable. Consultants, strategy teams, FP&A leaders, and analytics teams use it to answer the two hardest questions in performance management, what to measure and what the target should be, and then to produce the scorecard itself.

The difference is intelligence, not just data. Anyone can list metrics. Every KPI in KPI Depot carries 13 practical attributes, from formula and measurement approach to diagnostic questions, risk warnings, and Balanced Scorecard perspective, across 15 corporate functions and 153 industries. And every target you set is grounded in our database of 34,304 source-attributed benchmarks, each detailing metric value, company size, time period, industry, geography, sample size, and source. Benchmark data at this scale is otherwise the domain of research services costing thousands to hundreds of thousands of dollars per year.

When your metrics are selected, KPI Depot finishes the job: export an interactive Strategy Map, a Balanced Scorecard with formulas and tracking columns, or a CSV KPI pack, and go from research to working deliverable in hours instead of weeks.

Formerly the Flevy KPI Library, KPI Depot is trusted by teams at organizations including Accenture, EY, IBM, PepsiCo, Samsung, and Vodafone.

Got a question? Email us at [email protected].

FAQs about Sustainable Sourcing Rate

What is a Sustainable Sourcing Rate?

Sustainable Sourcing Rate measures the percentage of materials sourced from suppliers that adhere to environmental and social responsibility standards. It reflects a company’s commitment to sustainability in its supply chain.

Why is sustainable sourcing important?

Sustainable sourcing is crucial for maintaining brand reputation and meeting regulatory requirements. It also helps companies mitigate risks associated with unsustainable practices and fosters customer loyalty.

How can companies improve their Sustainable Sourcing Rate?

Companies can improve their Sustainable Sourcing Rate by developing a robust supplier evaluation framework, investing in training for procurement teams, and setting clear sustainability targets. Engaging stakeholders throughout the process is also essential.

What challenges do organizations face in sustainable sourcing?

Organizations often face challenges such as supplier resistance, lack of transparency in supply chains, and the complexity of evaluating sustainability practices. These factors can hinder progress toward sustainability goals.

How often should the Sustainable Sourcing Rate be reviewed?

Regular reviews, ideally on a quarterly basis, help organizations stay aligned with sustainability goals and adapt to changing market conditions. Frequent assessments ensure that suppliers are meeting established sustainability criteria.

What role does technology play in sustainable sourcing?

Technology can enhance sustainable sourcing by providing tools for tracking and reporting sustainability metrics. A robust reporting dashboard can offer analytical insights that drive better decision making in procurement.



Each KPI in our knowledge base includes 13 attributes.

KPI Definition

A clear explanation of what the KPI measures

Potential Business Insights

The typical business insights we expect to gain through the tracking of this KPI

Measurement Approach

An outline of the approach or process followed to measure this KPI

Standard Formula

The standard formula organizations use to calculate this KPI

Trend Analysis

Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts

Diagnostic Questions

Questions to ask to better understand your current position is for the KPI and how it can improve

Actionable Tips

Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions

Visualization Suggestions

Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making

Risk Warnings

Potential risks or warnings signs that could indicate underlying issues that require immediate attention

Tools & Technologies

Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively

Integration Points

How the KPI can be integrated with other business systems and processes for holistic strategic performance management

Change Impact

Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected

BSC Perspective

NEW Mapping to a Balanced Scorecard perspective (financial, customer, internal process, learning & growth)


Compare Our Plans


Explore KPI Depot by Function & Industry