KPI Depot takes you from KPI intelligence to finished deliverable. Consultants, strategy teams, FP&A leaders, and analytics teams use it to answer the two hardest questions in performance management, what to measure and what the target should be, and then to produce the scorecard itself.

The difference is intelligence, not just data. Anyone can list metrics. Every KPI in KPI Depot carries 13 practical attributes, from formula and measurement approach to diagnostic questions, risk warnings, and Balanced Scorecard perspective, across 15 corporate functions and 153 industries. And every target you set is grounded in our database of 34,304 source-attributed benchmarks, each detailing metric value, company size, time period, industry, geography, sample size, and source. Benchmark data at this scale is otherwise the domain of research services costing thousands to hundreds of thousands of dollars per year.

When your metrics are selected, KPI Depot finishes the job: export an interactive Strategy Map, a Balanced Scorecard with formulas and tracking columns, or a CSV KPI pack, and go from research to working deliverable in hours instead of weeks.

Formerly the Flevy KPI Library, KPI Depot is trusted by teams at organizations including Accenture, EY, IBM, PepsiCo, Samsung, and Vodafone.

Got a question? Email us at [email protected].

FAQs about Win-Loss Analysis Completion Rate

What is the ideal completion rate for win-loss analysis?

An ideal completion rate typically falls around 80% or higher. This threshold ensures that organizations capture enough insights to inform strategic decisions effectively.

How often should win-loss analysis be conducted?

Conducting win-loss analysis quarterly is advisable for most organizations. This frequency allows teams to stay agile and responsive to market changes and customer feedback.

Who should be involved in the win-loss analysis process?

A cross-functional team is essential for comprehensive insights. Involvement from sales, marketing, and product development ensures diverse perspectives are considered.

What tools can help improve win-loss analysis completion rates?

Business intelligence tools can automate data collection and reporting. Automation streamlines processes, reducing the manual burden on team members and increasing completion rates.

How can insights from win-loss analysis be effectively implemented?

Establishing regular feedback sessions is crucial for translating insights into action. These discussions foster accountability and encourage teams to address identified gaps.

What are the consequences of a low completion rate?

A low completion rate can hinder an organization's ability to make informed decisions. It may lead to missed opportunities for improvement and a lack of understanding of market dynamics.



Each KPI in our knowledge base includes 13 attributes.

KPI Definition

A clear explanation of what the KPI measures

Potential Business Insights

The typical business insights we expect to gain through the tracking of this KPI

Measurement Approach

An outline of the approach or process followed to measure this KPI

Standard Formula

The standard formula organizations use to calculate this KPI

Trend Analysis

Insights into how the KPI tends to evolve over time and what trends could indicate positive or negative performance shifts

Diagnostic Questions

Questions to ask to better understand your current position is for the KPI and how it can improve

Actionable Tips

Practical, actionable tips for improving the KPI, which might involve operational changes, strategic shifts, or tactical actions

Visualization Suggestions

Recommended charts or graphs that best represent the trends and patterns around the KPI for more effective reporting and decision-making

Risk Warnings

Potential risks or warnings signs that could indicate underlying issues that require immediate attention

Tools & Technologies

Suggested tools, technologies, and software that can help in tracking and analyzing the KPI more effectively

Integration Points

How the KPI can be integrated with other business systems and processes for holistic strategic performance management

Change Impact

Explanation of how changes in the KPI can impact other KPIs and what kind of changes can be expected

BSC Perspective

NEW Mapping to a Balanced Scorecard perspective (financial, customer, internal process, learning & growth)


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