What's in Every KPI

Every KPI in KPI Depot is documented with the same 13 attributes. A name and a formula tell you what to calculate. The other eleven attributes tell you how to measure it, how to read it, what to do when it moves, and where it sits on a Balanced Scorecard.


The 13 Attributes

  1. KPI Definition: A clear explanation of what the KPI measures.
  2. Measurement Approach: The approach or process used to measure the KPI.
  3. Standard Formula: The formula organizations use to calculate the KPI.
  4. Potential Business Insights: What tracking the KPI typically tells you about the business.
  5. Trend Analysis: How the KPI tends to move over time, and which trends signal better or worse performance.
  6. Diagnostic Questions: Questions that help you understand where you stand on the KPI and how to improve it.
  7. Actionable Tips: Practical operational, strategic, or tactical steps for improving the KPI.
  8. Visualization Suggestions: Charts and graphs that show the KPI's trends and patterns clearly.
  9. Risk Warnings: Warning signs in the KPI that point to underlying problems needing attention.
  10. Tools & Technologies: Software and tools that help track and analyze the KPI.
  11. Integration Points: How the KPI connects to other business systems and processes.
  12. Change Impact: How a change in this KPI affects other KPIs.
  13. BSC Perspective: Its Balanced Scorecard perspective: Financial, Customer, Internal Process, or Learning & Growth.


Worked Example: Employee Turnover Rate

This is the complete entry for Employee Turnover Rate as it appears in the Talent Management KPI group. The same KPI appears in 55 KPI groups, each documented for its own context, and it has 11 source-attributed benchmarks (see the KPI page). Subscribers see this level of detail for every KPI.


KPI Definition

A clear explanation of what the KPI measures.
The percentage of employees who leave the organization voluntarily or due to dismissal over a given period.

Measurement Approach

The approach or process used to measure the KPI.
Percentage of employees leaving over a specific period.

Standard Formula

The formula organizations use to calculate the KPI.
(Number of Employees Leaving / Average Number of Employees during the Period) * 100

Potential Business Insights

What tracking the KPI typically tells you about the business.
Indicates the health of the organization and can highlight issues with retention and job satisfaction.

Trend Analysis

How the KPI tends to move over time, and which trends signal better or worse performance.
  • An increasing employee turnover rate may indicate issues with employee satisfaction, leadership, or company culture.
  • A decreasing rate could signal improved retention strategies, better hiring practices, or a positive shift in company culture.

Diagnostic Questions

Questions that help you understand where you stand on the KPI and how to improve it.
  • Are there specific departments or teams experiencing higher turnover rates?
  • What are the primary reasons cited by employees for leaving the organization?

Actionable Tips

Practical operational, strategic, or tactical steps for improving the KPI.
  • Conduct regular employee satisfaction surveys and act on feedback to improve workplace conditions.
  • Invest in leadership development and training to ensure effective management and mentorship.
  • Implement retention strategies such as career development opportunities, flexible work arrangements, and competitive compensation packages.

Visualization Suggestions

Charts and graphs that show the KPI's trends and patterns clearly.
  • Line charts showing turnover rates over time by department or location.
  • Stacked bar charts comparing turnover rates across different teams or job levels.

Risk Warnings

Warning signs in the KPI that point to underlying problems needing attention.
  • High turnover rates can lead to decreased productivity, knowledge loss, and increased recruitment costs.
  • Consistently high turnover may indicate systemic issues that could harm the company's reputation and employer brand.

Tools & Technologies

Software and tools that help track and analyze the KPI.
  • HR management systems like Workday or BambooHR to track and analyze turnover data.
  • Employee engagement platforms to gather feedback and measure satisfaction levels.

Integration Points

How the KPI connects to other business systems and processes.
  • Integrate turnover rate data with performance management systems to identify correlations between performance and retention.
  • Link with recruitment and onboarding systems to streamline the hiring process and improve new employee integration.

Change Impact

How a change in this KPI affects other KPIs.
  • Reducing turnover can lead to a more stable and engaged workforce, potentially improving overall productivity and customer satisfaction.
  • However, reducing turnover may require increased investment in employee development and benefits, impacting the company's bottom line.

BSC Perspective

Its Balanced Scorecard perspective: Financial, Customer, Internal Process, or Learning & Growth.
Learning & Growth


From Library to Dashboard

A typical workflow: Pick a KPI group for your function or industry and shortlist its KPIs. Take the definition and standard formula straight into your dashboard or metric spec, and use the measurement approach to agree on data sources. Set a target against the KPI's benchmarks. Then use the trend analysis, risk warnings, and diagnostic questions in your monthly review. On the Pro plan, a group's Strategy Map exports as a Balanced Scorecard CSV with KPI names, formulas, tracking columns, and benchmark links.

Want the raw data? Download a sample KPI group CSV with every attribute, or a sample benchmark CSV.


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