With more than 24,000 KPIs in the library, the hardest part is often knowing where to start. If you run HR, you shouldn't have to scroll past supply chain metrics to find the handful that matter for hiring.
So we've added four starter packs: one each for HR teams, finance teams, startups, and consultants. Each pack is a page that brings together the KPI groups that role uses most and shows the top five KPIs from each group, ranked by priority, with a short definition. Click any KPI for its full entry, or any group for its complete KPI list, Strategy Map, and benchmarks.
KPI Depot for HR Teams
The HR pack covers recruitment, retention, and engagement across six groups: Talent Acquisition/Recruiting, Talent Management, Employee Engagement, Compensation and Benefits, Workforce Planning, and HR Analytics/Data Management. The recruiting group opens with the KPIs most HR dashboards are built on: Time to Fill, Cost per Hire, Quality of Hire, and Offer Acceptance Rate.
KPI Depot for Finance Teams
The finance pack is for teams that want one definition and one formula per metric across FP&A, cash flow, accounts receivable, accounts payable, financial reporting, and treasury. It includes Budget Accuracy, Free Cash Flow, Cash Conversion Cycle, and Days Sales Outstanding, the metrics where two analysts using two formulas can produce two different numbers in the same board meeting.
KPI Depot for Startups
The startup pack is for a first dashboard, so it keeps the list short: business growth, SaaS, customer retention, sales performance, digital marketing, and cash flow. You'll find Monthly Recurring Revenue, Customer Acquisition Cost, Customer Lifetime Value, and Churn Rate, each with an exact formula, so the numbers in your investor update mean the same thing every month. For most early teams, the Basic plan is enough.
KPI Depot for Consultants
The consultant pack starts from strategy work: Strategic Planning, Competitive Benchmarking, Cost Reduction and Efficiency, Digital Transformation Strategy, Operational Excellence, and Merger and Acquisition Strategy. From there you can match a client's sector with one of 153 industry-specific KPI groups. On the Pro plan, a customized Strategy Map exports as a Balanced Scorecard template with formulas, tracking columns, and benchmark links.
The page also covers how KPI Depot content can be used in client work. In short, you can include it in finished deliverables where it is an incidental part of your larger analysis, but you can't resell or redistribute the content itself. The full wording is in section 4.0 of our Terms of Service.
Are the Starter Packs Free?
Yes. Anyone can browse them, including each KPI's name and definition. A subscription unlocks the full 13-attribute entry for every KPI, every benchmark, and CSV downloads. Plans cost $499 a year (Basic) or $999 a year (Pro).
Don't see your role? Every pack is built from our regular KPI groups, so the full catalog is the next place to look. And if a KPI you need is missing, email [email protected]. Our research team usually adds it within about one business week.
